The Volkblad, an Afrikaans newspaper circulated in the Free Sate bought a billboard from Ad Outpost to promote its campaign called “Jou Mening” where they want to solicit opinions from the public on contentious issues.

They decided to use a current Free State controversy and that is the new multi million rand house of Free State premier Ace Magashule.. They used an Afrikaans nursery rhyme that goes “Huis, Paleis, Pandok, Varkhok”. Parents use this rhyme when they tie each button on small child’s shirt. The bigger you are the less are your chances of ending on “Varkhok” which is a “pigsty”.

In the creative of Volksblad they replaced the word “Huis” with the word “Ace” which made the rhyme “Ace –paleis, pandok, varkhok” (Ace-palace, shack, pigsty) accompanied by pictures of the proposed new house, a squatter shack and a heap of rubbish.

This was placed around the corner form the Official Premiers Residence in Bloemfontein. Within 12 hours the calls came for the removal of the billboard. Due to a delay within the city council’s offices the application for the renewal of the billboard was not processed yet. The creative was then removed.

The clever use of a creative copy by a wide awake copy-writer generated enough controversy that even while only flighted for less than 24 hours, it was in the newspaper as well as on the local radio stations.

With consumers accustomed to flipping the channel, turning the page or clearing the screen when an ad pops up, Outdoor Advertising is the perfect medium to combat such pitfalls and successfully capture your target market.

Always On, Always Free To See

Unlike other media, outdoor cannot be turned off, tuned out, or thrown away by the consumer. Adverts on billboards are free to consumers; you do not have to buy a magazine, television, or newspaper to see your advertisement.

Targeted Exposure

Outdoor Advertising provides broad coverage and targeted market reach. It is the most visible media exposed to everyone who goes outside of the home to work, school, shop or play.

Frequent

The continuous presence of Outdoor Advertising produces frequency levels unmatched by any other medium.

Target Potential

Not only can you reach mass audiences with Outdoor Advertising, but it also allows for targeting specific communities, ethnic groups, ages, income levels, etc.

Constant Exposure

Seven days a week, 24 hours a day, 30 days a month, Outdoor generates repeated exposure, delivering your message over and over again.

Flexibility

Outdoor Advertising can be situated in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime target areas exactly!

Most Cost Effective Media

THE lowest cost-per-thousand of any media, Outdoor Advertising is unsurpassed in its ability to supply long-lasting impressions, coverage, reach and frequency.

Impact

Outdoor is BIG, BOLD & COLORFUL; always on and always visible.